Time for something blue
Farfetch ticks over into watches and jewellery
Words: Damien Woolnough
22th May 2018
The growth of global e-tailer Farfetch continues at a meteoric pace since Net-a-porter co-founder Natalie Massenet came on board as non-executive co-chairman.
Now Farfetch has expanded into selling jewellery and watches, allowing you to hunt for the perfect proposal piece or groom's gift on your wedding day from your phone.
"This move is a natural extension to the unrivalled range we already offer lovers of fashion around the world,” says Giorgio Belloli, chief commercial officer at Farfetch.
Market leaders Bell & Ross, Girard-Perregaux, TAG Heuer, Ulysse Nardin and Zenith are all willing to offer shoppers an online alternative to their luxury boutiques.
"With our launch into hard luxury and the fresh and playful approach we’re taking to the category, we’re looking forward to delighting existing lovers of watches and jewellery with new and hard-to-find items that are beautifully crafted, and letting people who want to experiment with hard luxury for the first time find the perfect piece just for them,”" Belloli says.
At Marry The Man we’ve done the hard work and found three pieces that tap into the trend for blue dials. Now you only have to worry about something borrowed.
Time for the blues
Tag Heuer Carrera Calibre 5-day-date 41mm, approx. $3,550 from Farfetch.
Bell & Ross BR 03-94 Blue Steel 42mm, approx. $7,750 from Farfetch
d1 Milano ultra thin watch, approx. $435 from Farfetch.