The perfect bow tie
All grooms bow down to Hermès
Words: Damien Woolnough
2th August 2018
Along with removing wax seals from wine bottles, listening to Katy Perry albums and explaining the relevance Instagram influencers to anyone over 75 years, tying a bow-tie is one of life’s most frustrating experiences.
I have uttered more swear words than exist in Mel Gibson’s vocabulary while attempting a simple knot huddled over a how-to You Tube clip.
French luxury label Hermès removes that stress with a three-step process. Walking into an Hermès store is a soul-soothing experience, from the deferential door staff, the sight of stippled leather and lingering scent of Terre d’Hermès.
An Hermès bow-tie is a statement of simple perfection, with hand-folded silk in the perfect shade of black that will still look expensive beneath the midday sun or the midnight mirror ball.
With retail experience and quality covered, the third stress relief is tying the damned thing. If you continue to struggle, my fall-back tip is asking for assistance in the Hermès store.
I've had more bow-ties perfected in Hermès than a dexterous gent should admit to. Not all for my own wedding, fortunately.