The Mane Event
Be a grower groom with Hairmop for hair loss
Words: Damien Woolnough
Photography: Rawpixel + Hairmop
2th October 2018
Bald is beautiful but for some men a fringe is fantastic, which can make hair loss stressful. If you’ve always imagined having a serious side part, or killer quiff on your wedding day, help is at hand.
Enter Darren Kitay’s latest business venture, Hairmop, an online hair loss clinic for men who prefer to address receding hairlines from the comfort of their computer screen.
The business began when Hairmop's founders started experiencing thinning hair.
"After extensive research into this space, we were unsatisfied with the alternatives due to the hefty price involved and being time poor, it was all too inconvenient," Kitay says.
Hairmop ambassador Braith Anasta.
"We realised that an online clinic would help create a cheaper and more convenient way for guys to treat hair loss."
The hair care program is priced a $40 to $70 a month, including a video consultation with a doctor, three months worth of treatment delivered to your door, support, refills and a 90 day money back guarantee.
"Customers are surprised that the most they'd pay for the all inclusive program is $70 per month," Kitay says. "They also enjoy the comfort knowing that a registered GP tailors all medical treatment programs and that the medical team is available for the on-going support."
For Kitay the key to success is privacy, with many men unwilling to take their comb-over phobias and addiction to baseball caps and beanies public.
"Although a majority of men are experiencing hair loss, for many it's an embarrassing and a taboo topic to discuss. Those customers seeking discretion will benefit from not having to visit the clinic or pharmacy in person, it's all done online.”
"I’m not going to sit around and wait for my hair to fall out if I can take preventative steps."
To help battle the stigma of seeking treatment, hairmop has signed NRL legend and sports commentator Braith Anasta as brand ambassador.
"I’m not going to sit around and wait for my hair to fall out if I can take preventative steps," Anasta says. "On TV, I want to make sure I look on point. Keeping my hair is important to me… at least while I’m young."
"It’s been great being a brand ambassador of Hairmop. Working with a bunch of entrepreneurial guys who were concerned about hair loss but not satisfied with the alternatives."