Previous story
Next story
Marry the Man article image

The Mane Event


Be a grower groom with Hairmop for hair loss


Words: Damien Woolnough

Photography: Rawpixel + Hairmop


2th October 2018

Bald is beautiful but for some men a fringe is fantastic, which can make hair loss stressful. If you’ve always imagined having a serious side part, or killer quiff on your wedding day, help is at hand.

Enter Darren Kitay’s latest business venture, Hairmop, an online hair loss clinic for men who prefer to address receding hairlines from the comfort of their computer screen.

The business began when Hairmop's founders started experiencing thinning hair.

"After extensive research into this space, we were unsatisfied with the alternatives due to the hefty price involved and being time poor, it was all too inconvenient," Kitay says.

Marry the Man article image

Hairmop ambassador Braith Anasta.

"We realised that an online clinic would help create a cheaper and more convenient way for guys to treat hair loss."

The hair care program is priced a $40 to $70 a month, including a video consultation with a doctor, three months worth of treatment delivered to your door, support, refills and a 90 day money back guarantee.

"Customers are surprised that the most they'd pay for the all inclusive program is $70 per month," Kitay says. "They also enjoy the comfort knowing that a registered GP tailors all medical treatment programs and that the medical team is available for the on-going support."  

For Kitay the key to success is privacy, with many men unwilling to take their comb-over phobias and addiction to baseball caps and beanies public.

"Although a majority of men are experiencing hair loss, for many it's an embarrassing and a taboo topic to discuss. Those customers seeking discretion will benefit from not having to visit the clinic or pharmacy in person, it's all done online.”

"I’m not going to sit around and wait for my hair to fall out if I can take preventative steps."

Marry the Man article image

To help battle the stigma of seeking treatment, hairmop has signed NRL legend and sports commentator Braith Anasta as brand ambassador.

"I’m not going to sit around and wait for my hair to fall out if I can take preventative steps," Anasta says. "On TV, I want to make sure I look on point. Keeping my hair is important to me… at least while I’m young."

"It’s been great being a brand ambassador of Hairmop. Working with a bunch of entrepreneurial guys who were concerned about hair loss but not satisfied with the alternatives."

Visit Hairmop

Related Reading

Le Freak so Sheik

Grooming

Le Freak so Sheik

Amouage Imitation Man for disco grooms

Grooming
What men want

Grooming

What men want

The grooms' guide to plastic surgery with Dr Ross Farhadieh

Grooming
How to get the groom glow

Grooming

How to get the groom glow

Discover your dark side with Man Tan

Grooming
Something to hide

Grooming

Something to hide

How to use concealer for photo-ready skin on your wedding day

Grooming
And the groom wore leather

Grooming

And the groom wore leather

The hardcore heritage scent from Knize

Grooming

The best of Marry the Man straight to your inbox

mtm plus you subscribe

Sign up today and get the best of Marry the Man straight to your inbox