Smelling Private Ryan

Sure, Ryan Reynolds is married to Blake Lively but a man can dream of nuzzling into the neck of the Deadpool star and inhaling. If you’ve ever wondered about the scent of a pin-up, Giorgio Armani has come to your rescue by making Canada’s greatest export since Ryan Gosling and Hayden Christensen the ambassador for the fragrance Armani Code.

"With his status of modern male figure of self-fulfilment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony," said Armani.

The appointment puts Reynolds in the same family as Star Trek and Wonder Woman star Chris Pine, who fronts the Armani Code Colonia. Can we suggest a team-up?

The first campaign starring Reynolds was directed by Reed Morano, who is most noted for his work on the Emmy Award winning series The Handmaid’s Tale. and the shots were made by photographer Matthew Brookes. Blessed be the fruit.

Photographer Matthew Brookes shot the advertising imagery.

"Just finished a short film for @Armani directed by the impossibly talented @ReedMorano. I love working with the #ArmaniCode team. I hope to eventually call Mr. Armani, "Papa". But let’s take this one day at a time,” the actor wrote of the short film, which will start screening in February.