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The Nike BETRUE Air Max 270

Rainbow wedding sneakers


Nike releases its BETRUE 2018 collection


Words: Damien Woolnough

Photography: Nike


25th May 2018

Sneakers at weddings are officially a thing now, thanks to tennis champion Serena Williams wearing hers to Prince Harry and Meghan Markle’s wedding reception.

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The Nike BETRUE Vapormax Plus.

The Wimbledon champ also wore some bejewelled Nikes at her own wedding to Reddit co-founder Alexis Ohanian but the sportswear giant now has gay grooms covered.

If you want some bounce and rainbow pride in your step look out for Nike’s BeTrue 2018 Collection, available online from June 6.

These shoes match politics and power with Nike bringing some lavender action to the Nike Air Max 270, the Nike Zoom Fly and the Nike Epic React Flyknit.

"The colour’s historical connotations preceded the rainbow symbol's widespread popularity in the 1970s, appearing on garments as a kind of quiet language among the community," Nike’s release statement said.

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The Nike BETRUE Epic React Flyknit

"Lavender is complemented by other colours in the traditional rainbow scheme of the Vapormax Plus and the Air Max 270. The airbags are individually dyed in the six-colour spectrum.

"For the Air Max 270, the spectrum spans the entire heel for a surge of colour. Even the Zoom Fly SP, a lifestyle take on a racing shoe, carries a muted rainbow colourway through the shoe’s translucent upper."

Marry The Man’s favourites make use of the politically charged pink triangle, originally used to target gay men in Nazi Germany during World War II.

The triangle was reclaimed as a symbol of political pritest in the '70s and for AIDS activism in the '80s.

So run towards your future by acknowledging your past.

The Nike BETRUE 2018 collection, launches June 6 online and at select retail locations globally.

Lavender is complemented by other colours in the traditional rainbow scheme.

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