Le Freak so Sheik
Amouage Imitation Man for disco grooms
Words: Damien Woolnough
Photography: Jack Finnigan
23th October 2018
The decadence of New York’s days of disco and Arabian winds of creativity are unlikely dancing partners but together they have created Amouage Imitation Man.
Founded by Prince Sayyid Hamad bin Hamoud al bu Said of Oman in 1983 the fragrance house of Amouage has developed a reputation for powerful scents inspired by oud and frankincense but creative director Christopher Chong has strutted in a new direction with Imitation Man.
"For Imitation Man, this was my first time working with a pheromone and I created a leather and castoreum accord," Chong told the Muscat Daily. "It has citrus in there, the fresh smell of vinyl records, so typical of the seventies and of men who were confident in themselves and didn’t feel the need to assert their masculinity."
Think New York’s Lower East Side when it was a rough and tumble neighbourhood with some Mick Jagger, Andy Warhol and Studio 54 glamour thrown in to the fragrant mix of leather, chypre and patchouli.
Chong, a former opera singer, is largely self-taught, adding a sense of optimism and adventure to his fragrances. Who else would bring a touch of Saturday Night Fever to a sultanate?
Wear Amouage Imitation Man on your wedding day if your first dance is I Will Survive.