Get a grip
The cult hair product from Patricks
Words: Damien Woolnough
Photography: Jazier Capangpangan
23th October 2018
Since launching in 2005 entrepreneur Patrick Kidd's grooming range Patricks has carved out a niche with addictive products that look as though the fell off the back of the Batmobile.
One product, however, remains the most clicked on the Patricks website and we asked Kidd for insight on what grooms need to tame unruly quiffs on their wedding day.
"M2 Matte Finish Medium Hold is the perfect, everyday product," Kidd says. "High-quality ingredients ensure the product will never dry out so you can re-mould your hair all day. The medium hold is best for mid-length hair. Infused with Caffeine, Saw Palmetto and Rosemary to help extend the hair shaft growth phase and minimise hair loss."
"I owned and ran an award-winning men’s hair salon and I could see men’s hair products could be better. I care about what I put on my hair and scalp and traditional hair products weren't giving me what I needed, so I re-engineered them from the ground up. I spent seven years learning from biotechnology, polyphenol technology and marine science and recruited the best chemists and labs in the world. The result; maximum performance formulations, no harmful chemicals, packed with essential hair and scalp nutrients for optimal hair and scalp health."