The Soho Hotel, London
Words: Damien Woolnough
8th August 2018
Luxury hotels are as widespread in London as Topman stores and Pret A Manger, with Claridge’s, The Savoy, The Ritz and The Dorchester offering a stiff upper-lip, soft sheets honeymoon.
Less-well-known but operating on a more intimate level for gay grooms abroad is The Soho Hotel.
While the Mayfair hotels are more Princess Beatrice in a fascinator or Joan Collins in white gloves, the Soho Hotel is Ethan Hawke in a rumpled suit with a provocatively unbuttoned shirt (ok, a strangely specific reference but he was there during my first stay).
"Every room is like a painted canvas. It has to tell a story"
Designed by Kit Kemp the hotel’s lobby and 96 suites and rooms are a collision of colour and texture that suggest comfort without being too cosy. The proportions of beds, bathrooms and windows is over-sized with the larger than life approach starting in the lobby, where you are greeted by a 10 foot porcelain cat sculpture.
"Every room is like a painted canvas. It has to tell a story," Kemp says. "My idea of something which is glamorous and rather special and fresh would be to have things which are bespoke and made especially for the suite you are in."
"We’ve bought so many beds from a certain company that they have named a bed after us"
The suites are perfect for romantically cocooning yourself away from the madding crowds of Piccadilly and Oxford St, with cool marble bathrooms and sumptuous beds.
"Our beds are renowned," Kemp says. "We’ve bought so many beds from a certain company that they have named a bed after us, it’s called a Firmdale Beauty Rest."
Whether you choose to rest or otherwise is your prerogative as married men.
"There’s a gym for keeping your wedding photo figure"
With the senses of touch and sight satisfied by quality craftsmanship (nothing quite matches the feel of a Christian Lacroix bedspread), every experience is elevated by the feeling of light delivered through gigantic warehouse style windows.
When you do descend from your aesthetic aerie there’s a gym for keeping your wedding photo figure and a the Refuel bar to help you forget about unpacking your exercise clothes.
There’s also a two screening rooms which also host a monthly film club but with some of the world’s best bars and restaurants within walking distance it might be some time to get some fresh air.
Around the corner on Berwick St is coffee institution Flat White that makes coffee an Australian can appreciate and Barrafina on Dean St remains the best place for a quick tapas meal before taking in a West End show.
If you choose to dance the night away G-A-Y or drinking at The Yard but doesn’t that Firmdale Beauty Rest need your attention?